- To give primacy to the human and spiritual rather than the material values in life.
- To encourage the daily living of the Golden Rule in all human relationships.
- To promote the adoption and the application of higher social, business and professional standards.
- To develop, by precept and example, a more intelligent, aggressive, and servicable citizenship.
- To provide, through Kiwanis Clubs, a practical means to form enduring relationships, to render altrulistic service, and to build better communities.
- To cooperate in creating and maintaining that sound public opinion and high idealism which make possible the increase of righteousness, justice, patriotism, and goodwill.
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